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Wondering which digital marketing methods are best for your business?

Digital marketing is a fairly new concept that most industries around the world are utilising to promote their business online.

To achieve success in the online world, companies use a wide range of marketing methods in order to reach and engage with their target audience.

So, which digital marketing method should you choose?

The majority of companies utilise multiple digital marketing channels. Each method is different; however, they all work collectively to improve traffic, build trust and increase sales.

To help you decide which channels are right for your business, this guide will explore the basics of digital marketing, as well as the top 5 digital marketing methods that will help your business thrive.

What is Digital Marketing?

what is digital marketing

The phrase digital marketing was first used in the 1990s, which was the start of the digital age. Digital marketing is an umbrella term for any marketing methods that utilise smartphones, computers or other electronic devices to promote an organisation or a particular message.

What are the Benefits of Digital Marketing?

Digital marketing has the potential to bring many opportunities to businesses. It can help with exposure as well as bring in new business and will ultimately increase profit, as long as you have an effective digital marketing strategy in place.

Cost-Effective

When you compare digital marketing to traditional forms of marketing, you will notice the difference in cost. If you are adept enough, business owners can take on some of the digital marketing activities themselves. However, when you choose to hire a specialist, the cost is cheaper than traditional marketing agencies.

Keep Up with The Competition

A major reason why digital marketing should be part of a business’ strategy is that all other organisations, new and old, are already doing it. If you want to stay relevant, it helps to pay attention to what your competitors are doing and doing it better.

Increased Customer Market

With over 4.3 billion internet users, it stands to reason that the online world is ripe with opportunities for business growth. More people are shopping online, with many more using the internet to help them make a purchase decision. Being on the internet helps with exposure, and it can make finding your target customers easier.

Enhanced Customer Engagement

To build a successful business, you need to establish a strong relationship with your customers. A vital aspect of digital marketing has to do with customer service. Marketing experts nurture relationships with their customers by answering their questions and solving issues about a product to make them repeat customers.

 

Types of Digital Marketing

Types of digital marketing

Digital marketing covers a wide range of different channels. Here are some of the most popular digital marketing methods that your business can use to succeed.

SEO

SEO, which stands for Search Engine Optimisation, is an effective marketing strategy that specifically focuses on increasing website rankings and traffic. The higher a website ranks on Google’s search engine results page, the higher the chances that the business will grow.

Search engine optimisation is an effective digital marketing method, as it helps to increase the quantity and quality of website traffic by increasing the overall user experience on a company website. By optimising a website, businesses can provide accurate answers to frequently searched questions, building trust and customer relationships that should ultimately generate sales.

PPC

PPC or Pay-Per-Click marketing is a form of paid advertising. It basically involves placing an advert on a search engine or social media, and payment is made whenever a click occurs.

A popular example of PPC marketing is when a company pays for the top spot on Google in order to promote its website or a particular landing page. This marketing strategy draws in paid traffic to your website, which typically results in quick leads and sales.

Email

Email marketing is a popular form of digital marketing which utilises email to promote a company’s products or services. It requires business owners to send personalised emails to previous customers or the target audience to increase traffic and sales.

Email is one of the oldest forms of online marketing, yet it still remains a strategy that delivers maximum results. This type of digital marketing is a worthwhile investment, as it can offer a return on investment of up to 4400%.

 

Content

Content marketing is currently one of the most common digital marketing methods, which involves creating interesting and engaging business-related content. There are several types of content marketing, such as blog posts, website content, videos, social media posts, infographics and podcasts.

Content has become a valuable asset for businesses, which is why many digital marketing experts promote the mantra “Content is King”. Marketing campaigns are now focusing on value through content instead of pitching sales to customers, as it has become a priority for search engines when evaluating rankings.

Businesses can succeed by creating valuable content and presenting them to customers to entice them to visit a website or make a purchase. The focus is on value through content instead of pitching sales to customers, which is now a priority for search engines when evaluating rankings.

Social Media

Social media marketing is a relatively new addition to the digital marketing world. It involves the use of social media channels to promote business products and services via images, written content and videos. This is one of the most direct forms of digital marketing, as it enables businesses to communicate quickly and easily with customers while also receiving instant feedback.

There are now just under 4 billion social media users worldwide, so there is no wonder that social media marketing has become a priority for companies across the globe. Platforms like Instagram, Facebook, and Twitter are the big names of social media. Organisations use these platforms to promote their products and services by creating content that is valuable to target audiences.

 

How Obeninc Can Improve Your Digital Marketing Strategy

Are you ready to increase your company’s online profile? Choosing several of the digital marketing methods mentioned above can help you do this. It will also help you grow your business across multiple channels to attract a larger audience and increase potential sales.

Here at Obeninc, we offer a wide range of digital marketing services, including SEO, PPC, and Social Media Marketing, designed to enhance your business’s online profile, engage customers, and produce sales.

Why not contact us to find out more about how our digital marketing services can help you?