Conversion Rate Optimisation
What I offer you as part of the service
I gather data and insight about the behaviour of your website visitors from multiple sources including; Google Analytics, screen recordings, heatmaps, exit polls, surveys, user testing, journey analysis, and so on.
User Experience (UX)
Conversion Funnel Analysis
Experiment Generation
Testing plans & Schedules
Consultancy
Reporting and Analysis
What is CRO
In a nutshell, conversion rate optimisation (CRO) is a process applied to your website so that it works smarter. That means persuading users to take the action that you want them to, whether that’s clicking a video, subscribing to marketing emails, giving feedback or filling in forms, or importantly, making a purchase and then, even more importantly, making repeat purchases and becoming a loyal customer.
A/B & MVT Testing
This helps me better understand the factors that increase conversions, drive revenue, reduce costs, and mitigate risk for your business. I use various testing platforms such as VWO, A/B tasty etc to achieve this.
How we can help
I can provide on-demand Conversion Rate Optimisation help to look at landing pages, lead generation, Pay Per Click campaigns or even how to find the right sort of customers.
I can fit into your current design and development team and help you boost your conversion rates.
The Testing process
I offer conversion optimisation services that turn website visitors into actual paying customers. By using UX research, analytics, A/B testing, and other powerful tools, I can improve your website conversion.
Analysis
The first step is establishing the baseline performance and identifying what conversion issues your website or application form may have.
Ideation
This is the brainstorming section. Here I come up with our hypothesis for how I am going to improve this conversion and what I think the outcome will be.
Testing
Then I run the test on one of my various platforms, establishing enough time to make sure data is statically relevant. We establish key metrics of success; be it conversions, downloads, video plays etc and ensure tracking is set up and running properly.
Evaluation
This final step is when I establish what happened and why I think that happened. It is important to always document every step, as sometimes you can take learnings from one and apply to a new test.